WhatsApp Business AI Integration
Connect AI to WhatsApp Business to answer customer questions, share order updates and book appointments within the platform's rules.
WhatsApp is where many customers prefer to talk to businesses. The WhatsApp Business Platform lets companies connect AI to answer questions, send order and appointment updates and pass conversations to staff, following Meta's rules for business messaging.
What you can automate on WhatsApp with AI
Inbound: customer questions, booking requests, photos and voice notes. Process: identify the intent, answer from approved information or order data, collect booking details and escalate complex cases. Outbound: replies, confirmations, approved template messages for updates and handoffs to your team inbox.
Rules to plan for
Business-initiated messages generally require approved templates and customer opt-in, while free-form replies are limited to a window after the customer's last message. Check current platform policies and pricing, always offer a way to reach a person and protect personal data in conversation logs.
FAQ
Can AI reply to customers on WhatsApp automatically?
Yes, through the WhatsApp Business Platform, within its messaging rules and with a clear route to a human.
Can I use the regular WhatsApp app for an AI bot?
Automated business messaging should use the official WhatsApp Business Platform, not personal accounts.
Build the workflow with
Check each platform’s connector list for WhatsApp Business, or connect through the WhatsApp Business API.
Need WhatsApp Business connected to AI?
We design, build and test AI workflows one process at a time, with human approval where it matters.
